Privacy policy

Last Updated: October 14, 2026

Introduction

Southworth Group, LLC d/b/a Convert Lab Marketing ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

Information We Collect

We may collect the following types of information:

  • Personal Information: Name, email address, phone number, company name, and other contact details you provide when filling out forms or contacting us.
  • Usage Data: Information about how you use our website, including IP address, browser type, pages visited, time spent on pages, and referring URLs.
  • Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to track activity on our website and improve user experience.
  • Marketing Data: Preferences in receiving marketing communications and your communication preferences.

How We Use Your Information

We use the information we collect for the following purposes:

  • To provide, operate, and maintain our services
  • To respond to your inquiries and fulfill your requests
  • To send promotional communications, including marketing emails and advertisements (with your consent where required)
  • To analyze usage patterns and improve our website and services
  • To personalize your experience and deliver targeted advertising
  • To comply with legal obligations and protect our rights

Marketing Communications

With your consent, we may send you marketing communications about our products, services, and promotions. You can opt out of receiving marketing emails at any time by:

  • Clicking the "unsubscribe" link in any marketing email
  • Contacting us directly at contact@convertlab.marketing

Please note that even if you opt out of marketing communications, we may still send you transactional or administrative messages related to your account or our services.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Analyze website traffic and usage patterns
  • Deliver targeted advertisements
  • Measure the effectiveness of our marketing campaigns

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

Third-Party Services

We may share your information with third-party service providers who assist us in:

  • Website analytics (e.g., Google Analytics)
  • Advertising and remarketing (e.g., Facebook Pixel, Google Ads)
  • Email marketing platforms
  • Customer relationship management (CRM) systems

These third parties are bound by contractual obligations to keep your information confidential and use it only for the purposes for which we disclose it to them.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your information, we will securely delete or anonymize it.

Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Access: Request access to your personal data
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data
  • Opt-Out: Opt out of the sale or sharing of your personal data for targeted advertising
  • Portability: Request a copy of your data in a portable format

To exercise any of these rights, please contact us at contact@convertlab.marketing.

California Privacy Rights (CCPA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt out of the sale of your personal information. We do not sell personal information in the traditional sense, but we may share data with advertising partners for targeted advertising purposes.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal data from a child, we will take steps to delete that information.

Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure.

Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any changes by posting the new privacy policy on this page and updating the "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at:

Southworth Group, LLC d/b/a Convert Lab Marketing
Email: contact@convertlab.marketing
Phone: 801-828-7238